Marrow is a brand consultancy building challenger brands and partnering with creative firms.

Adam Taylor Brown consults with executive leadership, bringing expert design and brand management to their team.

Give a damn or die.

Branding is about perception: extracting the essence of a product and distilling it into language, design, and experiences that shape behavior. Using the fundamentals of behavioral economics—and the expert talents of senior level creatives—Marrow consults with brands that give a damn.

Services

Strategy

Fractional CMO/CBO
Brand Positioning
Discovery Workshop
Research & Insight
Audience Behavior Analysis
Category Definition
Brand Architecture
Competitor Review
Culture & Engagement

Experience

Web & Interactive
Presentation Deck
Packaging Design
Publication + Book Design
Animation + Motion
Poster/Signage + Wayfinding
Event Design
Brand Activation
Apparel

Identity

Visual Identity + Logo Systems
Naming and Nomenclature
Tagline
Copywriting
Key Messaging
Brand Style Guidelines
Art Direction
Photo + Video Direction
Social Media Content & Assets

Biography

Adam Brown, founder and creative director at Marrow.

Adam Taylor Brown is the brand strategy and design consultant behind Marrow. He's won a couple dozen ADDY™ Awards including Best of Show, Best Design, Best Copywriting, Judge's Choice, Audience Choice, and Public Service Excellence. In addition to his consultancy practice, Adam works with Section4 as a teaching assistant and Thought Partner. He serves on the Lexington American Advertising Federation board; judges the American Advertising Awards; mentors startup founders as an Advisor-in-Residence with Launch Blue; sits on the BCTC Graphic Design Program board; and is a founder of the No™ designer collective. A frequent speaker and podcast guest, Adam has cultivated a reputation as a provocative and influential voice among design, brand, and business leaders.

Process

1 — Discovery

Adam Taylor Brown meets with key stakeholders to interrogate brand attributes, challenge assumptions, and understand the audience. Information gathered here shapes the approach to research.

2 — Research

A custom research plan grounded in behavioral science can include ethnographic study, interviews, surveys, third party reports, as well as data analysis.

3 — Strategy

Positioning, messaging, and design strategies are established leveraging the latest insights from behavioral economics research.

4 — Design

Marrow brings the vision to life through timeless design rooted in brand identity. Physical, digital, and experiential touchpoints reinforce the narrative for key audiences.

5 — Support

A longterm relationship ensures the brand upholds its commitment to the vision. The work is never finished. Anticipating and designing ahead of the future never is.