Marrow is a brand consultancy building challenger brands and partnering with creative firms.

Adam Taylor Brown consults with executive leadership, bringing expert design and brand management to their team.

Give a damn or die.

Branding is about perception: extracting the essence of a product and distilling it into language, design, and experiences that shape behavior. Using the fundamentals of behavioral economics—and the expert talents of senior level creatives—Marrow consults with brands that give a damn.

Services

Strategy

Fractional CMO/CBO
Brand Positioning
Discovery Workshop
Research & Insight
Audience Behavior Analysis
Category Definition
Brand Architecture
Competitor Review
Culture & Engagement

Experience

Web & Interactive
Presentation Deck
Packaging Design
Publication + Book Design
Animation + Motion
Poster/Signage + Wayfinding
Event Design
Brand Activation
Apparel

Identity

Visual Identity + Logo Systems
Naming and Nomenclature
Tagline
Copywriting
Key Messaging
Brand Style Guidelines
Art Direction
Photo + Video Direction
Social Media Content & Assets

Biography

Adam Brown, founder and creative director at Marrow.

Adam Taylor Brown is the brand strategy and design consultant behind Marrow. He's won a couple dozen ADDY™ Awards including Best of Show, Best Design, Best Copywriting, Judge's Choice, Audience Choice, and Public Service Excellence. In addition to his consultancy practice, Adam works with Section as a senior teaching assistant. He’s taught with Scott Galloway (NYU), Julie Channing (AllBirds), April Dunford (positioning expert), Will Storr (author), and Jonah Berger (Wharton). He's served on the Lexington American Advertising Federation board; judges the American Advertising Awards; mentors startup founders as an Advisor-in-Residence with Launch Blue; sits on the BCTC Graphic Design Program board; and is a founder of the No™ designer collective. A frequent guest speaker, Adam has cultivated a reputation as a provocative and influential voice among design, brand, and business leaders.

Process

1 — Discovery

Adam Taylor Brown meets with key stakeholders to interrogate brand attributes, challenge assumptions, and understand the audience. Information gathered here shapes the approach to research.

2 — Research

A custom research plan grounded in behavioral science can include ethnographic study, interviews, surveys, third party reports, as well as data analysis.

3 — Strategy

Positioning, messaging, and design strategies are established leveraging the latest insights from behavioral economics research.

4 — Design

Marrow brings the vision to life through timeless design rooted in brand identity. Physical, digital, and experiential touchpoints reinforce the narrative for key audiences.

5 — Support

A longterm relationship ensures the brand upholds its commitment to the vision. The work is never finished. Anticipating and designing ahead of the future never is.