Marrow is a brand consultancy building challenger brands and partnering with creative firms.

Adam Taylor Brown consults with executive leadership, bringing expert design and brand management to their team.
Marrow's downtown studio

Give a damn or die.

Branding is about perception: extracting the essence of a product and distilling it into language, design, and experiences that shape behavior. Using the fundamentals of behavioral economics—and the expert talents of senior level creatives—Marrow consults with brands that give a damn.

Services

Strategy

  • Fractional CMO/CBO
  • Brand Positioning
  • Discovery Workshop
  • Research & Insight
  • Audience Behavior Analysis
  • Category Definition
  • Brand Architecture
  • Competitor Review
  • Culture & Engagement

Experience

  • Web & Interactive
  • Presentation Deck
  • Packaging Design
  • Publication + Book Design
  • Animation + Motion
  • Poster/Signage + Wayfinding
  • Event Design
  • Brand Activation
  • Apparel

Identity

  • Visual Identity + Logo Systems
  • Naming and Nomenclature
  • Tagline
  • Copywriting
  • Key Messaging
  • Brand Style Guidelines
  • Art Direction
  • Photo + Video Direction
  • Social Media Content & Assets

Biography

Adam Brown, founder and creative director at Marrow.
Adam Taylor Brown is the brand strategy and design consultant behind Marrow. He's won a couple dozen ADDY™ Awards including Best of Show, Best Design, Best Copywriting, Judge's Choice, Audience Choice, and Public Service Excellence. In addition to his consultancy practice, Adam works with Section4 as a teaching assistant and Thought Partner. He serves on the Lexington American Advertising Federation board; judges the American Advertising Awards; mentors startup founders as an Advisor-in-Residence with Launch Blue; sits on the BCTC Graphic Design Program board; and is a founder of the No™ designer collective. A frequent speaker and podcast guest, Adam has cultivated a reputation as a provocative and influential voice among design, brand, and business leaders.

Process

1 — Discovery

Adam Taylor Brown meets with key stakeholders to interrogate brand attributes, challenge assumptions, and understand the audience. Information gathered here shapes the approach to research.

2 — Research

A custom research plan grounded in behavioral science can include ethnographic study, interviews, surveys, third party reports, as well as data analysis.

3 — Strategy

Positioning, messaging, and design strategies are established leveraging the latest insights from behavioral economics research.

4 — Design

Marrow brings the vision to life through timeless design rooted in brand identity. Physical, digital, and experiential touchpoints reinforce the narrative for key audiences.

5 — Support

A longterm relationship ensures the brand upholds its commitment to the vision. The work is never finished. Anticipating and designing ahead of the future never is.