For startups. For challenger brands. For organizations that measure their worth by the depth of the dent they make on the world.

Marrow is a design firm specializing in the creation of brand identity systems and touchpoints that challenge the status quo.

Give a damn or die.

Embrace empathy.
Emotion over
logic.
Earn attention.
Audacity over
relevance.
Elevate trust.
Commitment over
efficiency.

Services

Strategy

  • Research & Insight
  • Discovery Workshop
  • Consultancy + Fractional CMO
  • Audience Behavior Analysis
  • Brand Positioning
  • Category Definition
  • Brand Architecture
  • Competitor Review
  • Culture & Engagement

Experience

  • Web & Interactive
  • Presentation Deck
  • Packaging Design
  • Publication + Book Design
  • Animation + Motion
  • Poster/Signage + Wayfinding
  • Event Design
  • Brand Activation
  • Apparel

Identity

  • Visual Identity + Logo Systems
  • Naming and Nomenclature
  • Tagline
  • Copywriting
  • Key Messaging
  • Brand Style Guidelines
  • Art Direction
  • Photo + Video Direction
  • Social Media Content & Assets

Founder

Adam Brown, Founder + Creative Director, Marrow
Adam Brown is the award-winning creative director and founder of Marrow. His design career spans over a decade across a variety of industries including beverage, gaming, engineering, education, agriculture, real estate, legal practice, events, technology, retail, and nonprofit. He serves on the Lexington American Advertising Federation board; the Launch Blue (pre-seed accelerator) advisory board; the BCTC Graphic Design Program board; and is a co-founder of the No™ designer collective. A frequent speaker, Podcast guest, and American Advertising Awards judge, Adam has cultivated a reputation as a provocative/influential voice among design and business leaders.

Process

1 — Discovery

Marrow meets with key stakeholders to interrogate brand attributes, challenge assumptions, and understand the audience. Information gathered here shapes the approach to research.

2 — Research

A custom research plan grounded in behavioral science can include ethnographic study, interviews, surveys, third party reports, as well as big data analysis.

3 — Strategy

Positioning, messaging, and design strategies are established at the intersection of consumer behavior and business transformation.

4 — Design

Marrow brings the vision to life through timeless design rooted in brand identity. Physical, digital, and experiential touchpoints reinforce the narrative for key audiences.

5 — Support

A longterm relationship ensures the brand upholds its commitment to the vision. The work is never finished. Anticipating and designing ahead of the future never is.