For startups. For challenger brands. For organizations that measure their worth by the depth of the dent they make on the world.

Marrow is a design firm specializing in the creation of brand identity systems and touchpoints that challenge the status quo.

Give a damn or die.

Embrace empathy.
Emotion over
logic.

Earn attention.
Audacity over
relevance.

‍Elevate trust.
Commitment over
efficiency.

Services

Strategy

Research & Insight
Discovery Workshop
Consultancy + Fractional CMO
Audience Behavior Analysis
Brand Positioning
Category Definition
Brand Architecture
Competitor Review
Culture & Engagement

Experience

Web & Interactive
Presentation Deck
Packaging Design
Publication + Book Design
Animation + Motion
Poster/Signage + Wayfinding
Event Design
Brand Activation
Apparel

Identity

Visual Identity + Logo Systems
Naming and Nomenclature
Tagline
Copywriting
Key Messaging
Brand Style Guidelines
Art Direction
Photo + Video Direction
Social Media Content & Assets

Founder

Adam Brown is the award-winning creative director and founder of Marrow. His design career spans over a decade across a variety of industries including beverage, gaming, engineering, education, agriculture, real estate, legal practice, events, technology, retail, and nonprofit. He serves on the Lexington American Advertising Federation board; the Launch Blue (pre-seed accelerator) advisory board; the BCTC Graphic Design Program board; and is a co-founder of the No™ designer collective. A frequent speaker, Podcast guest, and American Advertising Awards judge, Adam has cultivated a reputation as a provocative/influential voice among design and business leaders.

Process

1 — Discovery

Marrow meets with key stakeholders to interrogate brand attributes, challenge assumptions, and understand the audience. Information gathered here shapes the approach to research.

2 — Research

A custom research plan grounded in behavioral science can include ethnographic study, interviews, surveys, third party reports, as well as big data analysis.

3 — Strategy

Positioning, messaging, and design strategies are established at the intersection of consumer behavior and business transformation.

4 — Design

Marrow brings the vision to life through timeless design rooted in brand identity. Physical, digital, and experiential touchpoints reinforce the narrative for key audiences.

5 — Support

A longterm relationship ensures the brand upholds its commitment to the vision. The work is never finished. Anticipating and designing ahead of the future never is.