In 2021, as in years past, Marrow submitted several entries for consideration to the American Advertising Awards. But this year, it was a total sweep at the chapter competition. Everything Marrow entered was recognized with an ADDY, a first for the firm. It's also worth noting that Marrow was the only entrant to pull off the feat among an incredibly competitive slate of entries.
Legacy Real Estate
Finding confidence as a hospitality brand in real estate, Marrow boldly reimagined Legacy Real Estate's identity as a luxury brand dedicated to the home inside the house. Considering every touchpoint, the brand strategy elevated current practices to unprecedented levels of delight including white labeled bubbly and welcome boxes for new homeowners. The work was dually awarded a Gold ADDY for Integrated Brand Campaign and an Audience Choice nomination.
As an organizing partner, Marrow holds a seat on the Advisory Board of Lexington's pre-seed accelerator program for tech-based startups. It's also responsible for Launch Blue's brand design. The suite of assets, including logo, website, and marketing collateral, won a Silver ADDY for Public Service Brand Elements.
Leveraging its expertise in higher education brand strategy and design, Marrow worked with the Association of Independent Kentucky Colleges and Universities (AIKCU) to better communicate its unique value proposition to its 18 independent member institutions. The new brand identity was recognized with a Silver ADDY for Public Service Brand Elements.
Marrow's Website and Copywriting
In addition to creating and recreating client brand identities in 2020, Marrow turned its process inward to reimagine its website and brand voice. Both the website (yes, this very site) and the copyrighting on it, were recognized with Silver ADDYs in the Online/Interactive and Elements of Advertising categories respectively.
View the entire virtual ceremony on YouTube, including an appearance by Marrow's Adam Brown in a bubble bath (22:38) and — this is not a joke — a special appearance by Gilbert Gottfried (36:22).