Web Visual Identity

KUE Federal Credit Union

2018
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KUE FCU Website Design

The Client

Kentucky Utilities Employees Federal Credit Union focuses on building relationships with employees of Kentucky Utilities and is part of the KU family. They provide a full range of quality, convenient services at competitive prices in order to meet the needs of their current and potential members.

KUE FCU Website Design

The Project

Our goal was to showcase the client's products in a new, contemporary way. We redesigned their corporate website using updated branding and developed a full suite of printed materials including digital newsletter assets, new member brochures, internal collateral, and direct mail pieces.

KUE FCU Website Design

The Focus

Branding the client's financial services to differentiate them was our focus. The combination of smooth gradients overlaying imagery on a corporate website pushes the envelope and separates them from their competition in a stark, meaningful way. Adobe's TypeKit library reinforces their brand through similar typography used in both their print and digital projects.

Project Execution

The finished project was a sleek, color-coded digital experience for KUE FCU's customers as well as a giant leap toward a more professional, encompassing brand for the client. The analytical data lists a 50%+ growth in website visits month-over-month as a result.

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